His video course (MEMORY POWER) was used as part of the training of many top corporations. He had a memory school in New York employing such instructors as Bob Elliott and Darwin Ortiz.
He'd ask them to sit down as, and if, he pointed to each person and said his or her name. On just about every public appearance demonstrating his memory abilities, he would meet all the people in the audience, then he would open his show by asking all the people he met to please stand. Lorayne also made news by memorizing and recalling information from phone books with no errors. He always remembered the names of every member of the audience.
He promised that he would pay any questioner whose name he could not remember a thousand dollars. After an hour and a half, Lorayne would speak about memory for about 20 minutes and then ask if anyone had a question. The number of members of a club could reach up to 1,500.
To demonstrate his memory, Lorayne would stand beside the president of the club he was visiting and be introduced to each member.
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